Creating a marketing plan for trade shows, exhibitions and events is necessary to ensure that you maximise the opportunity and generate an acceptable return on investment. Trade shows, exhibitions and events are a great way for businesses operating in both the b2b or...
Our Creative Director, Andy Ditchburn reminds us of his Market, Message, Medium process – My ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience. Market...
Gateshead based Dunston Silver Band is a 28 piece brass band. They perform at concerts and events throughout the North East as well as appearing in regional contests and championships. In the summer of 2016 they approached Perro and asked us to help with marketing....
A variety of strategies can be used to determine the price of a product or service. These are some of the most commonly used models – Cost Based Pricing A percentage or amount is added to the ‘real’ cost of marketing the item or delivering the service. In this...
We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture – Single Business Identity The organisation uses only one name and visual identity. Endorsed...
