These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
The number of key decisions that need to be made when starting up a business or launching a new product can often cause high levels of self doubt, stress and anxiety, leaving the founder / inventor feeling helpless and isolated. Many founders of start ups often turn...
Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups. When an organisation undertakes a rebranding project research into various stakeholder...
[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a...
Creating a marketing plan for trade shows, exhibitions and events is necessary to ensure that you maximise the opportunity and generate an acceptable return on investment. Trade shows, exhibitions and events are a great way for businesses operating in both the b2b or...
Our Creative Director, Andy Ditchburn reminds us of his Market, Message, Medium process – My ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience. Market...
