Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups.
When an organisation undertakes a rebranding project research into various stakeholder groups can help to provide important strategic direction and insight around implementation.
Inevitably, different stakeholder groups will have different characteristics, opinions and needs.
Gaining an understanding of the various stakeholder groups not only helps to ‘get everybody on board’, but it can also help to generate a smoother roll out and ultimately a higher return on investment.
These are the most common types of stakeholders –
Customers
Target Customers
Regulator Bodies
Professional Associations
Non Executive Directors
Trustees
Academic Institutions
Suppliers
General Public
Competitors
Partners
Strategic Alliances
Community Groups
Local and National Media
Shareholders
Investors
Board of Directors
Employees