[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a sales representative or making an online purchase, their overall experience of a brand is consistent.

How to achieve brand coherence –

  • Have a strong well defined Core Idea that is effectively communicated to relevant stakeholders.
  • Understand how the brand transcends across every single touch point.
  • Focus on communicating powerful and unique key messages.
  • Consistently apply the brand identity across all marketing and communication channels.
  • Understand that the quality of delivered products and services influences the consumer’s overall perceptions of the brand.
  • Regularly develop and update a comprehensive marketing and communications plan.


Brand coherence shouldn’t limit or restrict implementation throughout appropriate touch points. A consistent approach should in fact improve implementation and strengthen the overall brand recognition and presence.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”3558″][/vc_column][/vc_row]