On Wednesday, our Creative Director, Andy Ditchburn delivered a Marketing Masterclass at the Business & IP Centre, Newcastle City Library. The ‘sell out’ event saw pre-start, recently started and established organisations from across the region explore...
A variety of strategies can be used to determine the price of a product or service. These are some of the most commonly used models – Cost Based Pricing A percentage or amount is added to the ‘real’ cost of marketing the item or delivering the service. In this...
Our Creative Director, Andy Ditchburn is delivering a Marketing Masterclass at the Business & IP Centre, Newcastle City Library. The Workshop is designed to help pre-start, recently started or established organisations develop, deliver and monitor a more...
We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture – Single Business Identity The organisation uses only one name and visual identity. Endorsed...
A brand identity for any organisation needs to be protected. For a company to actively manage the brand, a full explanation of what the brand stands for and why it is important should be communicated to all relevant stakeholders. Companies often develop Brand...
