PATHWAYS TO INNOVATION

PATHWAYS TO INNOVATION

Based in Newcastle City Library, the Business & Intellectual Property Centre (BIPC) is a source of information and advice for inventors, start-up businesses, and existing businesses in the North-East. Through in-house IP experts, business support partners, and...
ECO-INNOVATION WITH UNIVERSITY OF CHESTER

ECO-INNOVATION WITH UNIVERSITY OF CHESTER

Perro have been contracted to deliver marketing strategy, brand, design and digital services for the European Regional Development Fund funded Eco Innovation project delivered by the University of Chester. The project is designed to provide businesses with access to...
WHEN TO START THINKING ABOUT NAMING STRATEGY

WHEN TO START THINKING ABOUT NAMING STRATEGY

These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
WHERE TO LOOK FOR ADVICE WHEN STARTING A BUSINESS

WHERE TO LOOK FOR ADVICE WHEN STARTING A BUSINESS

The number of key decisions that need to be made when starting up a business or launching a new product can often cause high levels of self doubt, stress and anxiety, leaving the founder / inventor feeling helpless and isolated. Many founders of start ups often turn...