![](https://www.perro.co.uk/wp-content/uploads/2020/01/THTC-Header-1290x861-1.jpg)
TOPHAT TEACAKES
Food & Drink
Now You can have your teacake and eat it…
TopHat TeaCakes handmake premium chocolate teacakes using only the finest British (organic wherever possible) ingredients.
They successfully launched with 4 flavours: The Earl of Original, Ruby Raspberry Riches, Sir Hazel Nut Nut and Lady Toffee Nose.
The products are sold in specialist deli’s, cafe’s and department stores throughout the UK.
![](https://www.perro.co.uk/wp-content/uploads/2019/09/THTC-Portfolio-1-1600x1200.jpg)
Initially, Perro created a big, bold and brave brand identity to support the Tophat Teacake launch. We also devised the naming system so that each flavour was named after a fictional character. Sub-brand identities and playful characters were then created.
To reflect the quirky brand proposition, a playful, fun and colourful illustration style was developed to be used throughout marketing and communication material.
![](https://www.perro.co.uk/wp-content/uploads/2019/09/THTC-Portfolio-2-1600x1200.jpg)
Perro also created the range of packaging which consists of one, two and four-packs, each with seasonal varieties. The packaging has been designed to be ‘post friendly’. Like everything else in Tophat Teacake world, the packaging doesn’t take itself too seriously.
![](https://www.perro.co.uk/wp-content/uploads/2019/09/THTC-Portfolio-3-1600x1200.jpg)
To communicate with a national audience, a website was also created. The look and feel of the site reflect Tophat Teacakes zany brand personality and functionality enable followers to buy the product online.
![](https://www.perro.co.uk/wp-content/uploads/2019/09/THTC-Portfolio-4-1600x1200.jpg)
What We Did: Naming, Identity, Marketing Literature, Packaging, Exhibitions, Website Design / Development, Social Media, Training and 1-2-1 Support.
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