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THE IMPORTANCE OF STAKEHOLDERS IN THE BRAND PROCESS

THE IMPORTANCE OF STAKEHOLDERS IN THE BRAND PROCESS

by Andy Ditchburn | Sep 25, 2017 | Insight

Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups. When an organisation undertakes a rebranding project research into various stakeholder...

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