A POSITIVE IMPACT WITH ALAN DAWSON

A POSITIVE IMPACT WITH ALAN DAWSON

Long standing Perro client Alan Dawson is an experienced company builder, leadership and team development coach, inspirational key note speaker, non-executive director and managing director. Alan works with companies of all sizes and sectors with the aim of improving...
UNDERSTANDING DIFFERENT TYPES OF BRANDS

UNDERSTANDING DIFFERENT TYPES OF BRANDS

Personal Brands To help an individual or sole trader become recognised and identifiable. Corporate Branding Similar principles to ‘personal’, but for business and organisations to build awareness. Co-branding Partnering with another relevant and appropriate brand to...
How To Stand Out and Sell More

How To Stand Out and Sell More

To complement our Marketing Strategy Workshop which has successfully ran for over 3 years, Perro has recently launched a new brand and design product. ‘Stand Out and Sell More’ is perfect for start ups who want to ‘hit the ground running’ and attract the...
Understanding Brand Architecture

Understanding Brand Architecture

We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture – Single Business Identity The organisation uses only one name and visual identity. Endorsed...
An Evening with Rory Bremner

An Evening with Rory Bremner

Earlier this month we were lucky enough to attend a one-off stand up show from award winning comedian, television and radio star Rory Bremner. The exclusive evening took place at Royal Grammar School, Newcastle to raise funds for Calvert Trust Kielder. Rory was on top...