Cotswolds based The Hotel Nanny, an exclusive provider of premium childcare to 4 and 5 star hotels, asked Perro to review and plan future marketing strategy to coincide with expansion throughout the South East.
In Autumn 2014, Perro delivered a Marketing Strategy Workshop. Various items including proposition, core idea, target market, key messages, customer journey, and touch points were analysed, discussed and developed.
Angela Roach, The Hotel Nanny Managing Director commented –
“Perro have been nothing short of great… We were in need of some clarity and direction for our marketing strategy… as a company we had evolved and made some huge strides over the last few years but we needed our marketing strategy to work simultaneously with our growing brand.”
“Perro helped us to get up to speed and made me concentrate on the simple core values of the company. Their no fuss, no frills approach commands your attention and makes you see that their experience and knowledge deserve respect”.
Throughout the last few months, Perro have created and are implementing a full rebrand. The new identity builds on the work completed in the strategy phase and is intended to take The Hotel Nanny brand to the next level.
In early 2015 marketing material including business stationery, brochure and updated website will roll out.