ABBEY WELL

Perro Graphic Design Consultants Newcastle Abbey Well

ABBEY WELL

Fruity new product development and juicy branding and packaging…

Waters and Robson was established in 1910 by Stephen Waters and Thomas Robson, when they started to produce soft drinks using water from the Abbey Well in Morpeth.

In the 1980’s the company sold around 30 million litres of bottled waters, before being acquired by Coca Cola Company.

Perro helped to successfully brand, package and launch a new range of drinks – ‘Juice’ made from 100% fruit juice from concentrate, available in apple and orange flavours and ‘Juice Drink’ a fruit juice and water blend available in tropical, raspberry and blackcurrant flavours.

Perro Graphic Design Consultants Gateshead Abbey Well
Perro Marketing Strategy Workshop Abbey Well
Perro Design Consultants Gateshead Abbey Well
Perro Graphic Desgn Consultants Newcastle Abbey Well
Perro Graphic Design Consultants Gateshead Abbey Well
Perro Marketing Strategy Workshop Abbey Well

SERVICES PROVIDED

Naming, Marketing Literature, Branding and Packaging.

 

THE DIFFERENCE

We worked closely with the client to ensure that a brand new product was brought to market in around 6 weeks. Throughout this process we liased with supplies based throughout Europe to ensure that the packaging could be cost effectively produced to the required timescale.

First year sales exceeded targets by around 245%.

 

TAGS

brand identity, packaging design, graphic design, marketing materials, marketing collateral, marketing literature, naming strategy, branding and packaging, new product launch, new product development, npd, food and drink sector, abbey well, abbey well juice, abbey well juice drink, coca cola, coca cola company, perro.

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