NORTHUMBRIAN PANTRY

Food & Drink

Hand made in Northumberland, using only the finest seasonal ingredients…

Northumbrian Pantry hand make only the finest jams, jellies and chutneys from the heart of Hadrian’s Wall country in rural Northumberland.

Using only seasonal ingredients, picked from orchards and wild hedgerows, the products are prepared by hand in small batches using time-honoured traditional methods.

The flavoursome recipes draw inspiration from the Northumbrian countryside as well as from travels far and wide. Some of them have very traditional influences as far back as the Victorian era.

Initially, Perro created a brand identity to support the new product launch. A traditional serif font is combined with a more loose handwriting style. To reinforce and celebrate their location, a new Northumberland crest was also created.
Perro also designed product packaging and labels. Black lids were chosen to communicate a premium feel and to effectively display the new Northumberland crest. To further enhance shelf presence and create standout, the labels for each individual flavour use a random mix of fresh muted colours.
Brand imagery was created to communicate four different themes, including, the natural surroundings, fresh seasonal ingredients, the handmade product, and how the product can be paired with other items.
Using the WordPress content management system, a mobile responsive website was also designed, developed and published. As well as communicating the story and ethos of Northumbrian Pantry, the site also uses e-commerce to enable consumers to purchase the product online.
To promote the brand instore, at markets and events, large promotional posters and smaller promotional cards have also been designed and produced.

What We Did: Naming, Identity, Brand Management, Marketing Literature, Packaging, Website Design / Development, Content / Digital Marketing, Social Media, Marketing Strategy and 1-2-1 Support.

Find out more about Northumbrian Pantry.

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