The seven original flavours celebrate stories and flavours of the founders travel experiences throughout the UK and further around the globe.
Initially Perro have created a new brand identity and packaging for the new product range.
To bring the brand to life, a series of images have been created to tell the story of each flavour. Throughout the range of packaging these stylistic images are combined with simple typography and bold complimentary colours.
Currently Perro are working on marketing and communication material to support the product launch. As well as retailing through independent stores and cafes the range will also be available online. Keep an eye on www.merakicacao.co.uk – the shop section should be live soon.
The Perro office has recently sampled all of the flavours (before starting a project, we always like to throw ourselves into some serious research). Our favourite is Ole – dark chocolate orange. Which is your favourite?