HOW TO GET AHEAD

HOW TO GET AHEAD

Get Ahead is a project to encourage Year 12 and 13 students to develop the skills and experience required for University life. Newcastle University asked Perro to create the visual identity for the project. The identity takes inspiration from Joseph Hillier’s...
UNDERSTANDING DIFFERENT TYPES OF BRANDS

UNDERSTANDING DIFFERENT TYPES OF BRANDS

Personal Brands To help an individual or sole trader become recognised and identifiable. Corporate Branding Similar principles to ‘personal’, but for business and organisations to build awareness. Co-branding Partnering with another relevant and appropriate brand to...