REPOSITIONING NORTHUMBERLAND’S MUSEUM SERVICE

Museum Northumberland

Woodhorn Charitable Trust, the museums service for Northumberland, operates four distinctly individual museums: Berwick Museum & Art Gallery, Hexham Old Gaol, Morpeth Chantry Bagpipe Museum and Woodhorn Museum.

Each museum has its own unique collection with the Berwick Burrell Collection of fine art and porcelain; Hexham’s Border Library Collection of music and recordings; the W A Cocks Collection of bagpipes in Morpeth; and at Woodhorn, the Ashington Group (Pitmen Painters) Collection of paintings.

After a competitive tender process Perro were contracted to work alongside the trust.

The project will see existing Berwick Museum & Art Gallery, Hexham Old Gaol, Morpeth Chantry Bagpipe Museum and Woodhorn Museum, as well as other community and educational outreach projects fall under the new brand architecture of Museums Northumberland.

As well as providing consultancy for the new brand architecture, we’ll also create new brand identities as well as brand and communications usage guideline documentation.

Throughout the next 6 months we’ll work with Museums Northumberland to manage and implement the rebrand and ensure a smooth roll out as necessary marketing and communication touch points are created or updated.