We’ve been working with Leicestershire based fashion and accessories brand One Button since 2007.

One Button is well-known nationwide for their jewellery collections that feature colourful, funky and chunky beads. Their collections are stocked in a variety of independent gift shops and boutiques, as well as highstreet giants John Lewis and TK Max. They’ve also become a regular feature on shopping channel QVC.

Throughout the last 14 years, Perro has evolved and adapted One Button’s ‘swing ticket themed’ brand identity. After various strategy and planning meetings, we were delighted to be asked to create a whole new brand identity.

Our rebrand brief was to reflect One Button’s unique and quirky style, so our new approach uses a hand-drawn ‘cord inspired’ typography on a trans-seasonal background.

Over the next few months, in preparation for the launch of the Autumn Winter 2020 collections, we’ll roll out the brand identity on product packaging, in-store p.o.s material, marketing literature and digital and social channels.