Newcastle University have recently launched a new Innovation Support programme to help voluntary, community and social enterprise sector organisations.

To communicate the new programme to organisations throughout the region, an ‘invitation only’ launch event was hosted in the Old Library Building at Newcastle University.

Perro were asked to create a new visual identity for the programme. The tone and style for the identity needed to be light, fresh and fun.

The new identity was initially applied to invitations for the event as well as other support material including leaflets, programmes and pull up banners.