Throughout the last six months, we’ve been working with new business start-up, Premier Wills.

Using the latest technology, Premier Wills has created a safe and secure place online where anyone, (young and old) can quickly and simply write and update their will.

Perro has offered marketing strategy consultancy and developed a marketing plan to support the new brand launch. The marketing strategy consultancy involved defining the overall proposition, profiling target audience segments and developing key messages.

We’ve also created a new brand identity and brand identity guideline documentation.

The brand identity combines a simple marque, with a hidden person, with edgy typography. Various muted coloured backgrounds also feature, chosen to appeal to multiple target audience segments.

Punchy language, such as ‘The easiest way to write your will. Do the smart thing…’ also features.

In the summer months, we’re looking forward to developing a strong digital presence and implementing a digital marketing campaign to support the Premier Wills launch.