Positioning as the ‘go to’ law firm on the coast…

Kidd and Spoor are an established firm of solicitors providing first class legal advice to individuals, families and businesses. They operate from offices on the coast at Whitley Bay and Newcastle city centre.

Priding themselves on a friendly, yet professional approach, they currently hold the Lexel standard for quality, awarded by the Law Society only to firms who meet the highest standards of customer care.

By always providing the right advice for individual circumstances, their main focus will always be to achieve the best possible outcomes for their clients.

Strategy

Rebrand to reflect the current position and communicate the combination of traditional values and modern day approach.

Brand

Modern, vibrant and confident, not neglecting the impressive history. A bold colour palette and unique font set replaces muted washed out ‘coffee’ colours and dated serifs.

Implementation

Making a statement in a confident way. Service areas are clearly defined and communicated. Vibrant colours combine with subtle black and white imagery.