Newcastle University Business School has been awarded funding to explore ways in which anchor institutions can support small firms to develop leadership and entrepreneurship skills.
The Captured programme was created to assist North East businesses with fewer than 20 employees. It allows small businesses the chance to spend time developing their business with hands-on support from experienced managers from some of the region’s larger private sector organisations.
Perro were asked to create a brand identity and marketing and communication material to support the programme. Initially we designed and produced leaflets, pull up banners and action cards.
To support the recent Dissemination Event, we also produced an evaluation review document. The document provides background information, highlights case studies and uses infographics to explain how Captured works and who has participated in the programme.
To find out how Captured can benefit your business, visit go.ncl.ac.uk/nubs/captured