ON YER BIKE – BRAND IDENTITY UPDATE

Bike4Health Logo 2

Perro have been working with Bike4Health since we created their initial brand identity and marketing material to support their launch.

Bike4Health is a not for profit, community interest company developed to enable individuals, business and communities to incorporate cycling into their daily lives. Their services include bespoke cycle packages, bike maintenance, coaching and advice, route planning, as well as cycling health and safety.

Earlier in 2017 Bike4Health asked Perro to evolve and update their brand identity.

The original ‘cycle’ / ‘smiling face’ marque and colour palette were retained and used in a slightly different arrangement. The brand fonts have been updated to include more softer, friendly versions.

Throughout 2018 Perro will work to ensure the new identity is smoothly implemented across all marketing and communication touch points.

bike4health