WHEN TO START THINKING ABOUT NAMING STRATEGY

WHEN TO START THINKING ABOUT NAMING STRATEGY

These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
HOW TO ACHIEVE BRAND COHERENCE

HOW TO ACHIEVE BRAND COHERENCE

[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a...
WHY EVERY SMALL BUSINESS SHOULD HAVE THEIR OWN WEBSITE

WHY EVERY SMALL BUSINESS SHOULD HAVE THEIR OWN WEBSITE

As advances in mobile technology continue, more than ever before consumers are searching for information online. Small businesses should therefore be using their website to provide customers and potential customers with the information that they seek. Your website can...