WHEN TO START THINKING ABOUT NAMING STRATEGY

WHEN TO START THINKING ABOUT NAMING STRATEGY

These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
COMMUNICATING CUSTOMER-FOCUSED PRODUCT STEWARDSHIP

COMMUNICATING CUSTOMER-FOCUSED PRODUCT STEWARDSHIP

AkzoNobel are a leading global paints and coatings company and major producer of specialty chemicals. They create everyday essentials to make peoples lives more livable and inspiring. For over 10 years, AkzoNobel have been ranked highly in the Dow Jones Sustainability...