Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups. When an organisation undertakes a rebranding project research into various stakeholder...
[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a...
Personal Brands To help an individual or sole trader become recognised and identifiable. Corporate Branding Similar principles to ‘personal’, but for business and organisations to build awareness. Co-branding Partnering with another relevant and appropriate brand to...
We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture – Single Business Identity The organisation uses only one name and visual identity. Endorsed...
