WHEN TO START THINKING ABOUT NAMING STRATEGY

WHEN TO START THINKING ABOUT NAMING STRATEGY

These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
WHERE TO LOOK FOR ADVICE WHEN STARTING A BUSINESS

WHERE TO LOOK FOR ADVICE WHEN STARTING A BUSINESS

The number of key decisions that need to be made when starting up a business or launching a new product can often cause high levels of self doubt, stress and anxiety, leaving the founder / inventor feeling helpless and isolated. Many founders of start ups often turn...
HOW TO ACHIEVE BRAND COHERENCE

HOW TO ACHIEVE BRAND COHERENCE

[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a...
HOW TO DO GREAT MARKETING AND WIN MORE CUSTOMERS

HOW TO DO GREAT MARKETING AND WIN MORE CUSTOMERS

Our Creative Director, Andy Ditchburn reminds us of his Market, Message, Medium process – My ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience. Market...