Our Approach

Strategy

Before focusing on the smaller details we need to look at the bigger picture. It's important to establish where you currently are before deciding where you want to be. Before starting a project we need to create a brief, which usually involves asking a lot of questions. We help our clients to define their proposition, we'll look at existing and potential target markets as well as reviewing the competition. We often produce marketing strategy documents and marketing plans.

Brand

The identity is the crucial foundation of any marketing activity. We always question at an early stage, if we need to create a new identity or evolve and re-organise the existing one? The components of an identity should communicate and reflect the personality and values of the individual, organisation or product. The identity should be designed to be implemented in different formats on a wide range of media.

Implementation

The identity needs to be consistently applied across and incorporated into the design of all relevant marketing and communication material. The individual materials, such as stationery, brochures, websites or packaging need to attract attention and communicate the appropriate key messages to the intended target audience.